Social

Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren’t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It’s
To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,
Something happened to social media recently. I don’t know exactly when things changed, but almost overnight, randomly scrolling through feeds became a lot less enjoyable. Flame-wars, bad news, fake news, worse news and anxiety-fueling comment sections meant that social media is no longer the escapism it once was. Along comes Binky counter all of that, creating
The UK Prime Minister is using the annual G7 summit of seven of the world’s major industrialized democracies to push for more to be done about online extremism, including co-ordinating on ways to force social media platforms to be more pro-active about removing and reporting extremist content to authorities. Theresa May is chairing a counter-terrorism session at the
Mark Zuckerberg’s Harvard commencement speech centered around how we can improve life through big projects, equal opportunity and building both local and global community. He outlined a plan “to create a world where every single person has a sense of purpose.” Rather than focusing on the opportunities for the Harvard students graduating in front of