Social

Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. Last fall, researchers even pointed out that Facebook’s purported reach was greater than the US Census population in every state. So making
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Twitter is cracking down on bots after it announced changes to its API that will massively reduce the impact of services that allow links and content to be shared across multiple accounts, i.e. the software that powers Twitter bots. So that means an end to services that let those controlling large numbers of accounts to
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The funny thing about fake news is how mind-numbingly boring it can be. Not the fakes themselves — they’re constructed to be catnip clickbait to stoke the fires of rage of their intended targets. Be they gun owners. People of color. Racists. Republican voters. And so on. The really tedious stuff is all the also
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At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its
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On Friday, Twitter announced that it would abandon its lesser-loved Mac app, directing users to Twitter.com instead. The company declared that it will refocus its efforts on “a great Twitter experience that’s consistent across platforms” rather than continuing development for Twitter for Mac, a message that doesn’t sound great for TweetDeck lovers. The Twitter for
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Game streaming site Twitch today is debuting an always-on chat room feature it’s simply calling “Rooms.” The addition was first announced at its developer event TwitchCon back in October, and was expected to launch before year-end. That timing shifted a bit, but the feature is going live today across both web and mobile for Twitch
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MVPindex and Umbel, two companies delivering social media data to the sports and entertainment industries, are teaming up. The combined company will be led by MVPindex’s co-founders, with Stan Woodward serving as CEO, Shawn Spieth as president and chairman and Kyle Nelson as chief marketing officer. Umbel will be represented on the executive team as
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Apple is allowing Facebook to bend the subscription rules. Starting March 1st, news publishers will be able to use their paywalls inside Facebook’s iOS app. Facebook started testing paywalls on Android in October, but at the time it couldn’t come to an agreement with Apple about how subscription revenue would be taxed. TechCrunch has confirmed publishers
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Instagram is testing a feature that will show users when someone else takes a screenshot of their story. Users included in the test are getting a warning that the next time they take a screenshot of a friend’s story the friend will be able to see it, as shown below: And users who are participating in
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